Contents
Marketing compliance guides
Please review our UK Merchant Partner Marketing Guidelines before implementing the following assets.
Overview
Give shoppers the option to pay over time with Affirm. Including Affirm logos, banners and buttons early and throughout the shopping experience helps motivate shoppers to complete their purchases.
Compliance requirements
Keep the following in mind when using these assets:
- Don’t appropriate Affirm content or imagery, such as in advertisements or promotion, without consent
- Don’t mask or alter Affirm’s brand by ‘white-labelling’ our service as an in-house financing programme or by changing Affirm materials with different content, colour or design
- Don’t alter these logos or combine them with other custom content without consent
Please don't alter these logos or combine them with other custom content without approval from Affirm. Contact our Merchant Care team at merchanthelp@affirm.com or by using the Business Resource Hub help widget at the bottom of the page for approval.
Best practices
- Include Affirm logos anywhere Affirm is mentioned, like product detail pages and the payment method selection in your checkout flow.
- Include an Affirm button on your cart page to provide a shortcut to checkout, where Affirm is pre-selected as the payment method.
- You must include the correct General Footer Disclosure for your company in the footer of your website as static copy, as indicated in the UK Merchant Partner Marketing Guidelines.
Content Security Policy
Occasionally, Content Security Policy settings can block Affirm assets from appearing on your site, such as our logo. This issue can generally be remedied by manually changing the Content Security Policy settings or specifying a new directive. For additional troubleshooting tips, review the following article here.
Logos
Note: If you download a .jpg or .png file and it saves as a .webp in Google Chrome, you can change the extension of the file to what you need after you download it.
| Name | Example | Image URL |
|---|---|---|
| Black-Indigo Logo |  |
PNG / SVG / EPS / PDF |
| White Logo (white on white, black background to show contrast) |
 |
PNG / SVG / EPS / PDF |
| All Black Logo |  |
PNG / SVG / EPS / PDF |
| Indigo Solid Circle |  |
PNG / SVG / EPS / PDF |
| Black Solid Circle |  |
PNG / SVG / EPS / PDF |
All Banners
Read this carefully before deploying these assets:
-
If you offer 0% APR to your customers:
- We suggest you use banners that reference ‘from 0% APR’ or ‘interest-free options.'
-
If 0% is not available to your customers:
- Don’t use the banners referencing ‘from 0% APR’ or ‘interest-free options.'
- Below, you will find assets in several sizes; use the size that best fits the available space so that disclaimers are legible.
Note: If you download a .jpg or .png file and it saves as a .webp in Google Chrome, you can change the extension of the file to what you need after you download it.
Size |
Example (Click the image to expand) |
Link |
| 1728 x 88px (Light) |
IMPORTANT: The call to action ‘Learn more’ must be linked to the Affirm Landing Page on the merchant site where all the correct financial promotion disclosures are displayed. |
|
| 1728 x 88px (Dark) |
IMPORTANT: The call to action ‘Learn more’ must be linked to the Affirm Landing Page on the merchant site where all the correct financial promotion disclosures are displayed. |
|
| 601 x 370px (Light) |
|
|
| 601 x 370px (Dark) |
|
|
| 895 x 370px (Light) |
|
|
| 895 x 370px (Dark) |
|
|
| 1728 x 370px (Light) |
|
|
| 1728 x 370px (Dark) |
|
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| 1728 x 142px (Light) |
|
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| 1728 x 142px (Dark) |
|
Email Banners
Read this carefully before deploying these assets:
-
If you offer 0% APR to your customers:
- We suggest you use banners that reference ‘from 0% APR’ or ‘interest-free options.'
-
If 0% is not available to your customers:
- Don’t use the banners referencing ‘from 0% APR’ or ‘interest-free options.'
- Below, you will find assets in several sizes; use the size that best fits the available space so that disclaimers are legible.
Note: If you download a .jpg or .png file and it saves as a .webp in Google Chrome, you can change the extension of the file to what you need after you download it.
Size |
Example (Click the image to expand) |
Link |
| 904 x 193.56px (Light) |
|
|
| 904 x 193.56px (Dark) |
|
|
| 1728 x 1264px (Light) | ||
| 1728 x 1264px (Dark) |
Buttons
Affirm offers a convenient pre-styled checkout button that you can add to your site. For details, see Checkout Button.